Treści, dzięki którym będziesz lepiej działać
U mnie znajdziesz treści, które zainspirują cię do mądrzejszego działania. Znajdziesz też wiedzę jak tę inspiracje przekuć w działanie. Dzielę się wiedzą a nie opiniami. Bo mieć te drugie, to żadna sztuka.
Filtrowanie:
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Some Notes on How to Start Your Pitch Like a Pro
A great pitch has to be composed of the few crucial elements. It has to form a compelling story. It needs a hero—you, your team with the secret sauce technology advantage. It requires the enemy—the problem the world or your customers are facing. It needs to show the promise land—the…
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Crafting a Pitch? 3 Lessons You Should Learn From These Great Ads!
I love the remix culture. When I work with startups, companies big and small or personal brands, I always craft stories and build both visual and semantic communication using the vast catalogue of past stories and past artefacts. So do advertisers and creatives. After all that is the way to…
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Storytelling for UX. The hero, the call, the motivation, the conflict – the necessary elements of a story
Let me tell you a story. Some time ago two guys started working on an app that was meant to become the best messenger for the hip-hop crowd. Yes, you’ve heard it. A messenger for the hip-hop community. As if they needed a separate one. The messenger was based on…